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The Rover app is a content discovery tool that caters to users’ specific interests, as well as the interests of their friends and contacts. The Rover app offers over 15,000 interests to satisfy each user’s passion and curiosity. With the help of artificial intelligence and human expertise, users can expect to see relevant content from different categories and sources.
Refinery 29’s Elisa Kreisinger sat down with the Evening Standard and offered her views on why social media users choose to share positive content. In terms of its negative effects, she thinks that people share positive content because it inspires armchair activism, wherein people think they are doing something good for the community or humanity just by sharing a video in their Facebook feed.
Unfortunately, she also thinks that there is not much on-the-ground social change, because often the goal of the video is to get views to sell to advertisers, instead of creating lasting systemic change.
In term of its positive effects, she cites her favorite viral videos, “When Parents Find out Their Daughter Makes Jewelry” and the “First Person to Run a Marathon without Talking about It.” She likes how cultural phenomenon are used for humor or to prove a point that resonates with others.
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